Chef's Corner was a fun project to work on. I have two dogs myself, so I was excited to design for a high quality dog food brand. People can be put off by quality dog food, in that it seems too expensive, or unnecessary; but the reality is that grain-free food helps dogs maintain their weight, have more energy, and stay healthy throughout their lives. I wanted to create a fun logo that would encourage people to switch to a better grade of food. The heart shape is incorporated into the paw to symbolize the care that owners have for their pets, and the quality that goes into each bag of Chef's Corner dog food.